Scandinavian Aesthetics

ALEQUI is a Scandinavian fashion brand focusing on equestrian sportswear that's durable, well-made and built to last. Our designs are clean, simple and uncluttered, reflecting our minimalist aesthetic and Swedish heritage.

Our mission is to elevate the equestrian fashion experience by combining minimalist Scandinavian design with the functionality and durability required for an equestrian lifestyle. We believe in being timeless and try to avoid seasonal collections. All our pieces go through a rigorous    testing process where we only select the finest and most functional materials. This, combined with our unique designs meet the needs of equestrian enthusiasts, providing both style and performance.


We value and believe in sustainable product development. What do we mean by that? For example, all our leather products such as bridles, halters and bridles are made from 100% Italian vegetable tanned leather in an environmentally friendly process in our tannery in Tuscany, Italy. We are continuously working to find new types of environmentally friendly materials that we can use for equipment in equestrian sports. When we develop new products, we look at other sports and industries to see what can be used in equestrian sports in an innovative and environmentally friendly way.