Louise works as a project manager and is, among other things, responsible for sales at fairs and to all our retailers. She is a real horse girl who has lived with horses all her life.
Three quick things with Louise:
When did you become interested in equestrian sports?
Good question ! I grew up in Scania and everyone in my family has been involved with horses for as long as I can remember. I invested in show jumping but gave it up a couple of years ago and moved to Stockholm, so it's super fun to be able to continue with the sport even if it means more time with our customers and less time in the stable :)
What is the best thing about working at ALEQUI?
It is so varied! One moment I'm sitting and planning the next trade show, only to immediately jump into a meeting with our dealers. It's also fun with all the contact with our ambassadors and riders, it feels like the sport has really gotten a big boost in recent years.
What's your favorite product?
It has to be our riding shirt Niko that I basically live in! I love the material and that it also works so well outside the stable. I have it in both black and navy blue.