Privacy Policy

ALEQUI Equestrian AB privacy policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the “Site”).


When you visit the site, we automatically collect information about your device, including information about your browser, IP address, time zone and some of the cookies installed on the device. In addition, when you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

When you purchase from the site, we collect information such as your name, where you live, your email address and your credit card information.

We only collect personal data that you personally give us when you order a product.

We collect the following information:

– Name and Address
– Phone Number
– Billing Information
– Email Address
– Payment Information
– IP Address

We will always consider the safe and secure processing of your personal data the highest priority. Our goal is to carefully follow all rules and regulations regarding the protection of your personal data. This policy outline is designed to help you in various ways; which clarifies what information we collect and how that information is used. You are always welcome to contact us if you have any questions or concerns regarding the processing of your information.

In order to analyze and improve our services, the following information is processed:
-Purchase and user-generated data
-Technical data about devices
-Information about your activity on our website

ALEQUI Equestrian AB (Swedish organization number 559171-4869) is the data controller for the personal data you provide to us and is responsible for your personal data according to the applicable data protection law.

Who do we share this information with?

Delivery providers
To fulfill the purpose of our processing of your personal information, we share your personal data with companies that provide services to us, for example: to process the dispatch and delivery of your subject. These companies can only process your personal information according to our express instructions and cannot use your information for any other purpose.

Payment service providers
In order to process payments through the website, we use various payment services. The payment provider is responsible for its own handling of your personal information and has separate terms and conditions that apply to them. Information about their conditions and handling of your personal data can be found when choosing which payment method to use on the website.


We use cookies to optimize our website and your experience of visiting it.

Delete your information from our database

You are always welcome to contact us by e-mail at om if you want to know more about how we handle your personal data or ask for your stored data to be deleted.